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Author: Mohith Agadi

WHAT IS APP STORE OPTIMIZATION – ASO?

Mobile App Store Optimization (ASO) – A decade ago, mobile apps were nearly nonexistent and there was no such thing as an app store. But all that changed when smartphones came into being. The first app store was started by Apple for its iOS platform in July 2008 which was soon followed by Google’s app … Continued

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Continuous Integration and Deployment

It has been more than 2 months since I have entered a new phase of my life and as a different species, at that(since I am into monkey business!).

Even before joining Langoor I knew that I will have to face many challenges here but I always knew that the amount of knowledge I will be able to grab here will be invaluable in terms of my growth as an individual and a professional.

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Games – a big problem or smart business strategy?

<p><b>Written for <a href="http://trak.in/tags/business/2011/04/22/gamification-problem-or-business-strategy/" target="_blank">trak.in</a>, an Indian blog about business in India.</b></p>
<p>If you have been keeping your ears on the proverbial “tech” ground, you will know about the “gamification” buzzword. It means incorporating what we know about games into businesses, user experience and consumer design.</p>
<p>Let me explain.</p>

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How to setup 301 redirects using .htaccess

Background

We recently launched a website for a client. The website was a redesign of an existing website. The previous website had some hardcoded links, therefore after the launch there was a requirement to setup 301 redirects for hardcoded links on the old website to new links on the new website.

After banging my head around for some time, I couldn’t get the redirects working so if you are stuck doing what I wanted to do and if your requirements are similar to mine, read on.

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Putting Your Organisation Above the Rest

A brand is the portrayal of a company. In many cases it can act as a first impression to potential customers. How a brand is perceived is integral to its success of your organisation.

Brand identity is the means through which a brand is portrayed. A brand identity seamlessly unifies all elements of an organisation under one umbrella and accounts for the consumers’ experience with your company. Effective brand identity sets you apart from your competitors. This can be achieved through close consideration of the following 9 factors.

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Public Relations and Search Engine Optimisation

Years ago, if you asked an SEO expert for advice on how to move your website up the Google ranks, they would probably stuff your site with keywords in the keyword and description meta tags, build a repertoire of inbound links from spammy sites and advise you on content changes that make your website look like a &lt;a href=&quot;http://www.wordle.net/&quot;&gt;word cloud&lt;/a&gt; than anything remotely informative.

Obviously, no one would do that now (one might hope), but it was the most prominently understood way in which SEO worked and perhaps those origins are why it is misunderstood today.

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