Talking The Walk

Marketing Basics for Emerging and Young Businesses

Last week, I presented to a group of emerging business owners in Dubai. The group is going through an ‘Accelerator’ program where the goal is to cross $1Mn in revenue for their respective businesses. I presented on the topic of Marketing Basics or Marketing 101, focused on helping them with the fundamentals of marketing. Although … Continued

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Introducing Unit Marketing

Langoor has grown from about 40 people technology startup to around 200 people global agency in the last three years. That growth has primarily been tied to our focus on outcomes for our clients. In the last 12 months however, we have found ourselves driving our conversation to focusing on an unique ways to help … Continued

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Screens, Screens, Screens

In the last few months, Virtual Reality (VR) headsets have flooded the market. We have already seen a preview of Augmented Reality (AR) wearables including Microsoft HoloLens and Google Glass. Through 3D cameras, VR games and Smart-homes people are finally getting a taste of the Internet of Things (IoT) promise. The IoT or non-conventional Internet … Continued

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There Are Smart People Outside the United States

Working in an advertising agency with offices across Asia and Australia, we work with a number of multinational companies (MNCs). These multinationals have really strong office networks across the regions and believe ‘Asia’ will bring their future growth. ‘The pivot to … Asia’, in Obama’s words, is a real conversation being had in MNC Board … Continued

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What’s In A Name?

‘Brexit’ is one of those genius pieces of branding that often gets overlooked in political campaigns. I wonder how much impact the name had on the outcome of the vote. Once the term was coined, all of the news media in the UK and the world start imaging what the world will be like in … Continued

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