Tech Mahindra | Technology | CSR

Challenge

Tech Mahindra is a $6B+ global technology leader within the Mahindra Group, providing digital transformation, consulting, and IT re-engineering services to Fortune 500 enterprises across 90 countries. In a hyper-competitive IT services landscape alongside TCS, Infosys, and Accenture, Tech Mahindra faced the challenge of standing out to senior C-suite decision-makers. Enterprise buyers frequently viewed Tech Mahindra as a highly capable delivery vendor rather than a strategic first-choice innovation partner.

Generic broad-reach marketing was failing to penetrate complex enterprise buying committees. Tech Mahindra needed a sophisticated Account-Based Marketing (ABM) strategy to target specific high-value named accounts with highly customized, insight-led narratives.

Approach

1. The "Market of One" ABM Strategy

Langoor Business executed an ABM strategy built on the 'Market of One' methodology—treating every target enterprise account as an individual market. Key global accounts were mapped, prioritized, and analyzed to identify account-specific pain points.

2. Account-Specific Content & Thought Leadership

Customized content assets—including bespoke trend reports, industry research, whitepapers, and digital transformation roadmaps—were crafted specifically for individual target accounts, elevating conversations from IT delivery to business innovation.

3. Sustained Digital & Social Activation

Moving away from short-term burst campaigns, Langoor maintained a continuous digital presence. Multi-touchpoint campaigns across LinkedIn, programmatic display, and direct C-suite engagement ensured sustained touchpoints throughout long sales cycles.

4. Repositioning as an Innovation Partner

All creative and narrative assets were engineered to shift stakeholder perception—framing Tech Mahindra as an agile transformation partner capable of co-creating future-proof business solutions.

Outcomes

Langoor's ABM program delivered measurable penetration into enterprise decision-making teams, unlocking high-value enterprise pipeline.
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Service / Focus	Transformation Impact
Web & UI Design	Modern, user-friendly D2C storefront built on Shopify reflecting Ayurvedic heritage.
E-Commerce Development	Fully functional, mobile-optimized platform with seamless checkout and inventory integration.
Digital Marketing	Integrated social, paid media, and content driving consistent online sales growth.
Brand Presence	Elevated digital brand equity among digitally-native health and wellness consumers.

▪ Delivered over 1.5 million highly targeted impressions to C-suite and IT decision-makers.

▪ Penetrated 62% of key global enterprise target accounts through hyper-personalized messaging.

▪ Elevated Tech Mahindra's market standing to a premier transformation and innovation partner.

▪ Established a repeatable B2B ABM framework for ongoing enterprise lead generation.

Services Delivered

‍Account-Based Marketing (ABM) · Enterprise content strategy · B2B brand positioning · Thought leadership development · Programmatic display strategy · LinkedIn C-suite targeting

Technologies & Platforms

‍LinkedIn Campaign Manager · ABM orchestration tools · Programmatic B2B ad networks · Marketing automation · CRM integrations

About Tech Mahindra‍

Tech Mahindra represents the connected world, offering innovative and customer-centric information technology experiences. A $6.0+ billion company with 148,000+ professionals across 90 countries, Tech Mahindra powers transformation for Fortune 500 enterprises globally.