Stop guessing what your market thinks.
An engine that reads what your consumers actually say and do online, from real behaviour, almost in real time. Not a survey. Not last quarter.
What's the world really saying about us right now?
What's shifting in my category before it hits my numbers?
Who is my consumer, beyond age and income?
Will this ad work before I spend the budget?
Can I ask 2,000 of my exact customers anything, today?
Right now, you answer these with a gut call, an FGD, or past sales data that's dated by the time it lands. Decoded answers all of them from real behaviour, what people actually say and do online, refreshed every month.
Book a Decode sessionEvery other solution reads what people declare, their survey answers. Decoded reads what people do: billions of real, unprompted engagements across all open web platforms in India and global markets, over 250 languages, in real time. No surveys. No prompting. No bias. We will help you turn that signal into a decision you can act on today.
So now you can simply ask. Take all five as a monthly subscription, or pick any one as a single project.
Flags a tension. Something's happening.
Is it growing or fading?
Which tribe actually cares.
Validate how you'll talk.
Confirm before you commit budget.
One loop, one month, from "something's happening" to "here's what we're shipping."
Not a promise. Here are four things the engine has already surfaced, and what each one caught that a study or a chatbot would have missed.
Consumers were discovering an EU-banned fragrance ingredient still in a leading mass-market beauty brand's India formula, doctors were warning against it on video, and a narrative was forming that global brands treat Indians as second-class consumers. Four distinct tensions, mapped while there was still time to act. A PR fire you manage in week one, not week six.
Five macro themes surfaced, including Comfort Over Codes and Nostalgia Shopping Circles, then the micro-trends with real momentum underneath. And the tension worth watching: the same consumers chasing algorithmic novelty and hunting pre-algorithm heritage at the same time.
Segmented beyond any demographic cut into five psychographic tribes, from Safety Sentinels to Affordable-Luxury Seekers, each with its own mindset, purchase trigger, motivation, size and the brands it signals with. Enough to write a different campaign to each of them tomorrow.
Two thousand synthetic respondents across three independent, cross-validated runs, revealing a sharp class divide on social acceptance, for a question you could have thought of that morning.
You're not buying a report. You're buying the ability to ask your market anything, any month.
And six to ten weeks of waiting for it. A single segmentation or usage-and-attitude study, out of date soon after it lands.
All five, every month, in real time. Or any one as a single project. Most brands spend more on one focus-group round than this costs for a quarter.
Every month, your competitors are either guessing or waiting on a deck. You could be asking your market five questions and acting on the answers before they've finished briefing their agency.
Pick the one keeping you up right now, a crisis you're watching, a launch you're unsure of, an audience you can't crack, and we'll show you what living data tells you that a study or a chatbot never could.