.png)
Your research is telling you what happened.
We tell you what is happening.
India moves fast. By the time your quarterly tracker lands, the consumer has already moved on. Decoded gives you intelligence that is current, specific, and ready to act on.
Book a Decode session/ what decode found this week
The fastest-growing GLP-1 drug users in India are adults 35-65, Kellogg's primary buyer. They're consuming 20–30% fewer calories daily. Not occasionally. Routinely.
/ four capabilities
AUDIENCE INTELLIGENCEs
Who your consumer actually is, beyond demographics. Real motivations, cultural tensions, and unspoken needs, decoded from actual behaviour, not survey responses.
Cultural segment profiles
Strategic whitespace identification
Motivation and tension mapping
CATEGORY TREND TRACKING
What is shifting in your category before it shows up in your sales data. Early signals from search, social, and cultural conversation, with a view on where it is heading.
Emerging trend signals report
Opportunity and threat mapping
Category momentum scores
BRAND HEALTH MONITORING
How your brand is talked about and felt across the internet in real time. Share of voice, sentiment, competitive narrative gaps, and LLM Equity, which is how your brand appears in AI-generated answers. A signal most brands are still ignoring.
Brand health index score
LLM Equity audit
Share of voice and sentiment dashboard
Competitive narrative analysis
CREATIVE PERFORMANCE PREDICTION
Know whether your ad will work before you spend the media budget. Trained on over one million ads across Meta, Google, and TikTok. Predicts purchase intent, relatability, and social performance.
Creative performance score
Optimisation recommendations
Predicted performance vs category benchmarks
/ The problem with traditional research
You are not getting the complete picture.
Every focus group, every survey, every tracker has the same flaw: the moment you ask someone a question, you've already changed the answer. People perform. They tell you what sounds right. Layer on top of that a sample of 200, six weeks of fieldwork, and a PDF that arrives after the moment has passed and you have an industry built on structured guesswork. The insight your brand needs is already out there, in reviews written at midnight, in search queries nobody else sees, in conversations happening right now across every language in every corner of India.
“ you just haven't been listening.”
/ WHAT IS DECODED
Decoded is powered by Quilt.AI, a cultural intelligence platform that reads billions of real, uninitiated consumer conversations across India, in 250 languages, in real time. No surveys. No prompting. No bias.
Langoor's analysts layer strategy and category expertise on top to turn that signal into a decision your team can act on today.
Your competitor is already decoding.
Are you?
Tell us your brand and your biggest unanswered question. We will show you what Decoded already knows.
Oops! Something went wrong while submitting the form.