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Interesting Brand Case Studies That Every Marketer Should Know

With the coming of several platforms for advertising, it is difficult to keep track of every marketing campaign that is being done by brands. This is where case studies come in handy. Case studies have been praised as an incredibly powerful tool for content marketing, especially for guiding readers through the middle of the funnel … Continued

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Top Web Analysis Tools Used By Brands and Marketers

When it comes to marketing, data and analytics become soulmates with a marketer. Without data, a marketer cannot identify what is effective for their campaigns, identify potential issues, or decide where to concentrate their efforts. Not all data is created equal. The difference between success and failure is in knowing which metrics to track. There … Continued

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Why Marketing Automation Is The Backbone Of Personalised Digital Marketing

It is, first and foremost, a revenue driver that helps build a strong customer base of champion advocates who can deliver outsized and industry-best customer LTVs for the business

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10 Digital Marketing Trends, Technology and Tactics you must know

Professionals who seek a career in digital marketing need to constantly keep up with the latest trends in the business. With the rate of change increasing year after year and the scope of digital marketing expanding, every digital marketer needs to invest a lot of time and effort to upskill their knowledge and learn on … Continued

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Langoor & Havas Group India decide to part ways

Langoor will continue to help today’s multipurpose marketers challenge the conventional boundaries of digital marketing through their three focus areas of Enterprise Experience (EX), Consumer Experience (CX), Web 3.0 Experience (WX).

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How does web design impact content marketing in 2022?

The internet has democratized marketing, putting multinational corporations and mom and pop shops on equal footing. In the age of digital marketing, it’s important to keep your tool belt heavy with emerging strategies and techniques. Competition can be cut-throat, but effectively using the tools at your disposal can make your business stand out from the … Continued

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15 Digital Marketing Ideas to Boost Your Sales

Whether you own a small or influential business, going digital opens new avenues of growth. It’s the future where the 3 Vs – Vernacular, Voice & Video – have changed the way content used to be read, heard & seen. From static, it’s gone vibrant. So, if you haven’t already, make a resolution to tap … Continued

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