/ the belief

The best talent isn't looking for a job. It's looking for a place to belong.

When people genuinely love where they work, they stay longer, perform better, and bring in others like them. That’s not soft. It’s your most powerful hiring and retention strategy.
We help you build that kind of workplace -- and make sure the right candidates know about it. Lower hiring costs. Stronger retention. A reputation that does the recruiting for you.
0%
More applications from Talent Magnetism programs
/ how it works

Happy employees are your best recruiters.  

It starts with culture. It ends with candidates choosing you. That’s what true employer branding looks like
Builda workplace people love
Belonging, growth, purpose, strong leadership. We measure what your employeesactually feel-- not what you hope they feel.
Let them tell the story
Happy employees talk. On Glassdoor, LinkedIn, Reddit, with friends. That word-of-mouth is worth more than any job ad.
The right people come to you
Candidates choose you. Offer acceptance goes up. Hiring costs come down. Your best people refer more people like them.
It keeps getting better
Better people build a stronger culture. A stronger culture attracts even better people. Each cycle makes the next one easier.
/ SIX CAPABILITIES. ONE ENGINE.
Know. Build. Amplify. Protect. Reach. Deliver.
Six things we do. Each one makes the next one more powerful. Pick one to start (most clients end up wanting all six!).
01
Cultural & Behavioral Research
+
Read the market before you speak to it

Before we say anything on your behalf, we find out what your target candidates actually think, read, watch, and care about -- and where your competitors already own the conversation. 310M+ data points. 250+ languages. We know the terrain before we build anything.

/
What your target candidates are reading, watching, and searching for right now
/
Where your competitors stand in the talent market -- and the gaps you can own
/
How your organisation is perceived today vs. how you want to be known
/
The online communities where your ideal hires spend their time
/
How visible you are as an employer -- compared to who you’re competing against for talent
310M+
Data points analyzed per engagement
250M+
Languages including regional nuance
02
EVP & Culture Communication Architecture
+
Say what’s true. Make it land.

Most employer brand messaging fails because it tries to appeal to everyone and ends up meaning nothing. We build your employer story from the inside -- what engineers actually value, what senior hires actually need, what differs city to city -- and test every claim against what your own employees say before it goes live.

/
Every claim we make on your behalf is verified against what employees actually say
/
Monthly tracking of the gap between what you say as an employer and what employees experience
/
Structured assessment of how your people actually feel about belonging, growth, leadership, and meaning
/
Different messaging for different roles -- a 10-year engineer and a campus hire are motivated by very different things
/
City-specific tuning -- Bengaluru, Hyderabad, Chennai, and Mumbai are different talent markets with different expectations
3.7X
Higher retention when leaders connect work to purpose
9%
Greater discretionary effort in positive work environments
03
Thought Leadership & Advocacy
+
Own the conversation in your talent market

The candidates you most want to hire aren’t scrolling job boards. They decide based on reputation -- who is doing interesting work, who has leaders worth learning from. We put your organisation in that conversation.

/
Identifying the conversations your competitors aren’t leading -- so you can
/
Building your leaders’ public reputations -- so top talent wants to work for them
/
Turning your most engaged employees into credible, visible brand voices
/
Sustained presence where your talent actually is -- LinkedIn, Reddit, Naukri, campus, Stack Overflow
/
Messaging that is tuned for how different talent communities think and talk
41%
Increase in brand search intent from sustained voice programs
4X
More referral hires from employee advocacy programs
04
Glassdoor & Reputation
+
Where hiring decisions are made or lost

Glassdoor is where candidates ratify or reverse a hiring decision. We treat it as primary brand infrastructure -- not a monitoring tool. A fully managed employer brand channel, powered by an official Glassdoor partnership.

/
A managed response system so every review -- good or bad -- reflects well on you
/
Making sure your genuine advocates are heard, not drowned out
/
Spotting the weaknesses in competitor profiles -- and the positioning you can step into
/
Monthly tracking of your rating movement and the sentiment shifts driving it
/
Traffic and drop-off data showing exactly where you’re losing candidates in the hiring journey
4.4
Average Glassdoor rating achieved for our clients
91%
Offer acceptance rate post Glassdoor architecture program
05
Precision Media & Contextual Campaigns That Connect
+
The right message at the exact decision moment

We reach the right candidates at the exact moment they’re considering a move -- using targeting technology built specifically for employer brand, not borrowed from consumer advertising.

/
Targeting talent inside specific tech parks, campuses, and competitor offices
/
Reaching people showing signals they’re open to a move -- before they’ve updated their resume
/
Ads that follow a sequence -- building awareness first, then familiarity, then the nudge to apply
/
Active across LinkedIn, Reddit, Naukri, Stack Overflow, YouTube, and programmatic display
/
Always-on brand presence, plus surge campaigns when you need to fill specific roles fast
87%
Increase in Apply Now conversions through sequenced campaigns
59M
Impressions served across a single awareness-to-application campaign
06
ScrollToSkill -- Learning & Development
+
More than EVP. A platform your people actually live in.

Langoor’s own social-first employee platform. Short-form. Vertical. Discovery-driven. 30-90 second concepts in a curated feed -- the format your people already use, now inside the enterprise. Starts as a learning engine. Grows into celebration, advocacy, and engagement -- whatever your culture needs it to be. No IT dependency. Live in 4 weeks.

Inside a Talent Magnetism engagement, ScrollToSkill makes the promise of growth real -- something people experience every day, not just read about on a careers page.

/
87% of employees complete content -- vs 23% on a typical corporate learning platform (FMCG India pilot, 2024)
/
4.2x more sessions per person than a traditional LMS -- because people actually want to use it
/
Live in 4 weeks from sign-off -- no IT team required
/
Real skill improvement, measurable within 60 days
/
Works as a standalone product or as part of a full Talent Magnetism engagement
87%
Completion rate on scroll-first learning vs 23% industry baseline
4.2X
More sessions per user vs traditional LMS
/ the model

What a great place to work actually looks like (and how we can help you build it). 

Four things that matter to every employee. Each one measured monthly -- not guessed at once a year.
/ CULTURE
Culture & Belonging
Do people feel safe, valued, and connected to something bigger than their job? We track the gap between what you say as an employer and what employees actually experience -- every month. 
3.7X
retention
9%
more discretionary effort
/ growth
Growth & Learning
Can people see a future here? ScrollToSkill turns learning into a daily habit -- not an annual compliance exercise. 87% completion vs the industry’s 23%.
4.2X
engagement vs traditional LMS
/ leadership
Leadership & Trust
People don’t leave companies. They leave managers. We help your leaders build the kind of public reputation that makes talented people want to work for them.
3.7X
higher intent to stay (GPTW India 2026)
/ PRODUCTIVITY
Productivity & Meaning
When people know their work matters and feel trusted to do it their way, they go beyond what’s asked. That’s not a culture perk -- it shows up in business results.
2.4X
better financial results (Deloitte 2026)
/ how it works

Happy employees are your best recruiters.

The Talent Magnetism Score gives you a single, clear read on the health of your employer brand -- updated every month, not buried in an annual report.
The most important signal: the gap between what you say as an employer and what employees actually say about you. When that gap grows, attrition follows.
Icon how it works
How many people visit your careers page, apply, accept offers, and how fast roles get filled
Icon how it works
How often employees voluntarily talk about you positively in public - without being asked to
Icon how it works
Whether how people feel about you -employees and candidates - is getting better or worse
Icon how it works
How visible you are as an employer, compared to the companies competing for the same talent
Icon how it works
The gap between what you promise as an employer and what employees say is actually true
Smiling woman and man having a friendly meeting with a laptop and a mug on the table.
Talent Magnetism Score
Share of Voice
76
Sentiment Delta
84
Funnel Conversion
67
Internal Advocacy
72
Culture-Claim Align
91
+4.4
Glassdoor Rating
+41%
Brand Search Intent
91%
Offer Acceptance
/ PROVEN IMPACT

Real programs. Measured results.  

It starts with culture. It ends with candidates choosing you. That’s what true employer branding looks like
87%
More applications through our campaigns
Stats1
Stats1
9.5x
More sessions than industry benchmark
4x
Referral hire growth and record peer advocacy
Stats1
Stats1
59m
Impressions served across one talent campaign
Zero brand awareness in India's tech talent market to benchmark-beating in one campaign cycle. Precision targeting, sequenced creative, and funnel architecture.
87%
More applications through our campaigns
9.5x
More sessions than industry benchmark
4X
Referral hire growth and record peer advocacy
59M
Impressions served across one talent campaign
4x referral hires. Record workplace happiness index. Word-of-mouth across tech communities. Retention hit new highs. People proactively chose to return to office. US HQ cited the campaign as the best seen across all global offices.
87%
More applications through our campaigns
9.5x
More sessions than industry benchmark
4X
Referral hire growth and record peer advocacy
59M
Impressions served across one talent campaign
Full EVP repositioned. Perception gap closed. Senior cohort (10-15yr experience) funnel fixed. 310M+ data points revealed specific gaps. Repositioned from "retirement company" to builder's playground with a 2030 disruption mandate.
87%
More applications through our campaigns
9.5x
More sessions than industry benchmark
4X
Referral hire growth and record peer advocacy
59M
Impressions served across one talent campaign
/ WE HAVE BUILT STORIES FOR

Our clients

/ how it works
Our reputation capability is built in official partnership with Glassdoor -- giving you access to employer brand data, verified review infrastructure, and platform intelligence that no third-party tool can replicate.
/ THE CHARTER
What we commit to.
Every time.
No culture claims we cannot verify.
Every external message tested against real employee sentiment before deployment.
No generic benchmarks.
Every measurement compares against your actual competitor set in your actual talent market.
No one-time deliverables.
Every engagement includes a monthly intelligence loop. Month 3 makes Month 9 sharper.
Technology in service of outcomes.
Quilt.ai, ScrollToSkill, Glassdoor, Langoor media IP -- all ingredients. What you get: better talent, lower cost-per-hire, higher retention.
The gap between promise and reality as the north star.
What you say as an employer vs. what employees say is true. Closing that gap is the work.
Share a challenge.
We'll show you what magnetism looks like.
Every engagement begins with a diagnostic -- an honest read of your employer brand against your actual competitive talent market. No assumptions. A clear picture of where the gap is, and what closing it is worth.
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Decoded is a Langoor practice, powered by Quilt.AI.   langoor.com/ai-marketing-insights-decoded