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Powerful Insights, Powerful Brands

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Markets Right

Competition Right

Social Trends Right

Pop Culture Right

Business Right

India Right

Consumer Intent Right

Markets Right

Our approach combines the very best of creative intelligence and artificial intelligence – to analyse past events, better anticipate new opportunities, identify hidden patterns and relationships, accurately predict consumer behaviour, and more.

Ai-as-a-service

Diagnostic AI

Understand consumer behaviour through actionable insights that are mined for specific use cases 

Predictive AI

Review historical data to predict seismic shifts on cultural movements and future trends 

Generative AI

Reimagine content creation and customer engagement by creating original and new content across proposition, packaging, product and more 

Know the past, present, and future

With engagement models tailored for your Brand

Discover compelling operational models, emerging trends, and disruptive technologies impacting your brand’s future. With short-, mid-, and long-term engagement models carefully crafted and calibrated for your intelligence requirements – go from information to knowledge, refine your strategic direction, enhance brand performance, and stay miles ahead of the technology curve

Trend Intelligence

  • Spot emerging trends, better understand consumer behaviour, conduct competitor analysis, and get insights into new product development and innovation.  
  • Engagement Period: 3 months or less

Business Intelligence

  • Gather, analyse, and transform raw data into meaningful and actionable insights, to better support decision-making at all levels of the organisation.
  • Engagement Period: 3-6 months

Narrative Intelligence

  • Understand, generate, interpret, and align all stakeholders around a compelling narrative by combining the elements of psychology, linguistics, cognitive science, and artificial intelligence.
  • Engagement Period: 6+ months

Get a holistic, nuanced
view of your consumers

From Across The Interweb

Image AI

We are able to find, extract, analyse, and visualise data from a vast number of mediums.

Text AI

Our text AI capabilities can process typos, cultural nuance, and slang in over 250+ languages.

Video AI

Video analysis allows us to extract semiotics frame by frame (across different visual states of country, emotion, object identification)

Find data. Analyse data. Understand data.  

  • Data

    Collect data at scale from an array of data sources across the internet.

  • Analytics

    Apply cultural AI models to interpret the data with discernment and empathy

  • Insights

    Get meaningful insights and actionable recommendations to create a data-rich and dynamic brand environment.

Democratise brand diagnostics

With cutting-edge AI Tech

Influencer Intelligence 

Understand the demographics of an influencer's audience via insights into the age, gender, location, and interests of the followers. Track various performance metrics to assess the success of influencer marketing campaigns. 

Pricing Intelligence 

Understand the demographics of an influencer's audience via insights into the age, gender, location, and interests of the followers. Track various performance metrics to assess the success of influencer marketing campaigns. 

Product Intelligence 

Track and measure various metrics and key performance indicators (KPIs) to gain insights into how users engage with the product, identify areas for improvement, and make data-driven decisions to enhance the overall product experience. 

Customer Intelligence

Gain a deeper understanding of customer behaviors, preferences, needs, and interactions with a business. Identify opportunities for cross-selling or upselling products or services based on customers' preferences and past behaviors. 

Creative Intelligence

Combine the art of creativity with the science of data analysis to deliver compelling, engaging, and effective creative content. Using historical data, predict the performance of future creative content, allowing for data-driven planning. 

Media Intelligence

Measure how media efforts lead to conversions or desired actions, assess campaign success and return on investment (ROI), and facilitate continuous improvement and adaptability in a fast-paced and ever-changing digital landscape. 

decoding shampoo data

the complete playbook for predictive AI in FMCG

For an FMCG major that operates in the Beauty & Wellness category, we assisted in unravelling beauty moments and codes to comprehend the manifestation of beauty in pop culture, it’s significance in everyday discourse, and the most impactful moments in beauty consumption.

We explored the diverse conversations men were having about shampoo on the internet: their requirements, desired advantages, language, and visual signals. We gauged the size of each code and pinpointed the brands operating within those codes to reveal untapped opportunities.

This enabled us to offer strategic advice on the optimal positioning for our client's new men's shampoo.

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