Talking The Walk

Thinking TV ad ? Start online !

Gone are the days when TV commercials ruled advertising. Creating a TV commercial was considered a prestigious assignment for any creative. The madness behind the planning, site visits, talent auditions, pre-production lunch meetings, post-production parties, and at the end of it all the joy of watching your efforts on TV, just for that 30 second … Continued

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Marketing Basics for Emerging and Young Businesses

Last week, I presented to a group of emerging business owners in Dubai. The group is going through an ‘Accelerator’ program where the goal is to cross $1Mn in revenue for their respective businesses. I presented on the topic of Marketing Basics or Marketing 101, focused on helping them with the fundamentals of marketing. Although … Continued

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Time travel from tech to creative

Closing in on 40, leaving behind a successful a 18-year career in building products and technology, where I managed businesses worth millions, an engineer by thought and practice; well I have no business doing what I do today! Or do I? When I first ventured into the agency world, I thought, “How hard can this … Continued

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Introducing Unit Marketing

Langoor has grown from about 40 people technology startup to around 200 people global agency in the last three years. That growth has primarily been tied to our focus on outcomes for our clients. In the last 12 months however, we have found ourselves driving our conversation to focusing on an unique ways to help … Continued

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Screens, Screens, Screens

In the last few months, Virtual Reality (VR) headsets have flooded the market. We have already seen a preview of Augmented Reality (AR) wearables including Microsoft HoloLens and Google Glass. Through 3D cameras, VR games and Smart-homes people are finally getting a taste of the Internet of Things (IoT) promise. The IoT or non-conventional Internet … Continued

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