Anyone who grew up in the 90s in India wouldn’t have missed the television commercials of brands Amul, Cadbury’s Dairymilk, Titan and Fevi kwik. These are still fresh in our minds, aren’t they? As conventional as it may be, those were the days when marketers developed a compelling message, used mass media to broadcast that … Continued

How often do we find that too many businesses, especially start-ups are stuck in a slow process of planning, approving, strategizing and then launching a new product only to realise their customers actually wanted a different set of features from the product, or didn’t think even half of the current features were important. Marketing too … Continued