Putting Your Organisation Above the Rest

A brand is the portrayal of a company. In many cases it can act as a first impression to potential customers. How a brand is perceived is integral to its success of your organisation.

Brand identity is the means through which a brand is portrayed. A brand identity seamlessly unifies all elements of an organisation under one umbrella and accounts for the consumers’ experience with your company. Effective brand identity sets you apart from your competitors. This can be achieved through close consideration of the following 9 factors.

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The Ugly Side of SEO Part Deux

(Previous post <a href="">here</a>.)

<a href="">That brilliant piece by David Segal</a> at the NYTimes has stirred quite a reaction within SEO blogs.

The leading post seems to be a <a href="">blog article by Danny Sullivan</a>, who was cited in the Times piece. It's worth a read.

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The Ugly Side of SEO

It’s kind of an SEO practitioner’s nightmare story. Somebody manages to exploit Google in such a way as to discredit the integrity of search engine optimisation as a service agencies provide their clients. The exploitation in this case is from a website called DecorMyEyes and you can read the full story here: “A Bully Finds a Pulpit on the Web”. I recommend you read the entire thing.

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Twitter is the new RSS

Personally, I am not as active in the Twitter sphere. As an organisation @langoor has a bit of a presence, but at @ruchir_p, I am fairly quiet.

So why am I there in the first place? Initially, like a lot of other people, I joined Twitter to see what the rush was about. But I ended up staying for a completely different reason to what I think it was made for.

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How to increase traffic to your website by using some simple marketing strategies

Having a professional and clear website is one thing but making people aware of your website is the most important and probably the most difficult part as well. If you just started a business or if you were just too busy to set up an online marketing strategy, this might help you increasing traffic to your website with not a lot of effort.

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How to Create an Effective Illustration in Photoshop

(Intermediate to advanced users)
Want to add a little zing to your illustration? I find what really makes a drawn image dynamic is use of line, texture and light.

In following this tutorial, I can show you how to utilize all three to make your illustration really pop!

I'll be using one of the latest Langoor backgrounds as an example.

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Why @Optus has its Online Engagement right?

For those of you who read yesterday&amp;#039;s piece &amp;lt;a href=&amp;quot;;quot; target=&amp;quot;_blank&amp;quot;&amp;gt;&amp;quot;Brands loosen grip on social media&amp;quot; in the Sydney Morning Herald&amp;lt;/a&amp;gt;, you would have read about the debate on who should control an organisation&amp;#039;s social media message – the organisation itself or an agency who you can outsource to.

Organisations who are unsure about how they should engage people online need to know this: social media, like a lot of other media is simply a means of communication. It may be the most powerful given the one-to-one nature, but it is certainly not the easy one-hit-wonder-marketing messiah that it is made out to be.

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Public Relations and Search Engine Optimisation

Years ago, if you asked an SEO expert for advice on how to move your website up the Google ranks, they would probably stuff your site with keywords in the keyword and description meta tags, build a repertoire of inbound links from spammy sites and advise you on content changes that make your website look like a &lt;a href=&quot;;&gt;word cloud&lt;/a&gt; than anything remotely informative.

Obviously, no one would do that now (one might hope), but it was the most prominently understood way in which SEO worked and perhaps those origins are why it is misunderstood today.

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Always Stay on Message

When starting up a business or organisation, it’s important to treat slogans as a sort of marketing mission statement.

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Welcome to our new website and our new blog!

So we’re now a year old as a business and we’ve definitely come a long way. It has been a fun journey where we’ve generally done well.

We moved offices a couple of weeks ago, we’re doing a lot of work and we are currently trying to open shop in India.

But while we grow, we want to give back. This blog is one of those ways where our team will post regularly to talk about something interesting they came across recently or something we can share so that you don’t make the same mistakes again.

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