How to increase traffic to your website by using some simple marketing strategies
Having a professional and clear website is one thing but making people aware of your website is the most important and probably the most difficult part as well. If you just started a business or if you were just too busy to set up an online marketing strategy, this might help you increasing traffic to your website with not a lot of effort.
Social network sites like Facebook, Twitter and LinkedIn have only gained prominence in the last few years but have become an integral part of business life. To start with, these platforms can easily allow you to promote your business to people you already know. But that is not all, it is one of the easiest ways of getting the attention of your target group and the fastest way to approach multiple people at the same time (think off their advertisement services like Facebook Pay-Per-Click or Twitter based targeted marketing engine named Twithawk) . You can not only use the social network to link people to your website but also to make important announcements or promote new products and services.
Just like social networks, email is a great way to reach a mass online audience. However, you cannot just start e-mailing people trying to persuade them that your product or service is in their best interest. This will give your company a bad name which is of course, the opposite of what you are trying to achieve. What you could do is to create a newsletter and to ask people to subscribe. Send them an email at regular intervals but do not do it too often. It is also good to send people one page every month rather than four pages every quarter. If you are having trouble getting subscriptions, hand out free samples or promise discounts if people subscribe. Being innovative, that's what it is all about.
Create a blog and actively post articles on it that you would consider to be interesting for your target group. Do not only use your own blog to get more recognition for your website but also try to be involved on other blogs and newsgroups. Try to give people useful tips without promoting your product or service. If you will do it right, you will get a certain status and people will try to find out more about you and your company.
Search Engine Optimisation
This is perhaps the most important way of getting more traffic to your website. The higher you are ranked with certain keywords on a search engine, the more people will find out about your website. For more information about this subject, read one of our other articles here: Public Relations and Search Engine Optimisation .
Digital Planning and Buying
This is perhaps the most expensive and complicated areas that involve considering a range of blogs, websites, networks including Google Adwords . Talk to us if you are interested in this, or any other ideas mentioned in this post and we'll make sure we can help you out.