With the coming of several platforms for advertising, it is difficult to keep track of every marketing campaign that is being done by brands. This is where case studies come in handy. Case studies have been praised as an incredibly powerful tool for content marketing, especially for guiding readers through the middle of the funnel … Continued
When it comes to marketing, data and analytics become soulmates with a marketer. Without data, a marketer cannot identify what is effective for their campaigns, identify potential issues, or decide where to concentrate their efforts. Not all data is created equal. The difference between success and failure is in knowing which metrics to track. There … Continued
Professionals who seek a career in digital marketing need to constantly keep up with the latest trends in the business. With the rate of change increasing year after year and the scope of digital marketing expanding, every digital marketer needs to invest a lot of time and effort to upskill their knowledge and learn on … Continued
Whether you own a small or influential business, going digital opens new avenues of growth. It’s the future where the 3 Vs – Vernacular, Voice & Video – have changed the way content used to be read, heard & seen. From static, it’s gone vibrant. So, if you haven’t already, make a resolution to tap … Continued