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Category : Blog

The People-To-People Connect

A few things have happened thanks to the internet and social media–we know more, we communicate more and we are more global in our views. With news and happenings that happen in one part of the world zipping through, above, and under planet Earth with the speed of light to the rest of it, everyone … Continued

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Thinking TV ad ? Start online !

Gone are the days when TV commercials ruled advertising. Creating a TV commercial was considered a prestigious assignment for any creative. The madness behind the planning, site visits, talent auditions, pre-production lunch meetings, post-production parties, and at the end of it all the joy of watching your efforts on TV, just for that 30 second … Continued

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Marketing Basics for Emerging and Young Businesses

Last week, I presented to a group of emerging business owners in Dubai. The group is going through an ‘Accelerator’ program where the goal is to cross $1Mn in revenue for their respective businesses. I presented on the topic of Marketing Basics or Marketing 101, focused on helping them with the fundamentals of marketing. Although … Continued

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Time travel from tech to creative

Closing in on 40, leaving behind a successful a 18-year career in building products and technology, where I managed businesses worth millions, an engineer by thought and practice; well I have no business doing what I do today! Or do I? When I first ventured into the agency world, I thought, “How hard can this … Continued

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