Hello Tempayy | Plant-Based D2C Transformation: How Langoor Built a Full-Funnel D2C Growth Engine for Plant-Based Protein

Challenge

Hello Tempayy entered the Indian market to pioneer tempeh—a versatile, fermented soy-based plant-based protein. While global plant-based eating was experiencing exponential growth, plant-based protein remained an emerging, highly education-heavy category among Indian consumers. Consumers needed deep category education, culinary inspiration, and clear health benefit articulation before making purchase decisions, rather than just product listings.

The strategic challenge was to establish a direct-to-consumer (D2C) presence that seamlessly combined e-commerce capability with educational content and community engagement, positioning Hello Tempayy as the ultimate consumer guide to plant-based nutrition.

Approach

1. D2C Storefront Architecture & Shopify Development

Langoor conceptualised, designed, and developed an intuitive, mobile-first Shopify e-commerce platform crafted to optimize buyer conversion while delivering rich visual brand storytelling.

2. Education-First Content Strategy

To demystify tempeh, Langoor developed an extensive content engine focused on delicious recipe tutorials, health benefit breakdowns, and usage versatility across traditional and modern cuisines.

3. Community Building & Social Media Management

Langoor established a vibrant social media presence across Instagram and Facebook, building an engaged community of health-conscious consumers, fitness enthusiasts, and flexitarians.

4. Performance Media & Lead Acquisition

Targeted performance marketing campaigns across Meta and Google Search drove high-intent traffic to the storefront, optimizing customer acquisition costs through continuous creative iteration.

Outcomes