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Advertising art directors, often referred to as ‘creatives’, are responsible for producing innovative ideas for the visual elements of advertising campaigns in all kinds of media, including:
An art director usually works alongside a copywriter to form a ‘creative team’. Traditionally, the copywriter produces the words to go with the visuals created by the art director. These roles are becoming more blurred now though and it is likely that both will have an input on the visual and verbal content to produce the right look and feel for the advertising campaign.
The advertising art director works on the campaign from the beginning and receives details about the client,product, target audience and required advertising message, which helps to shape the advertising campaign.
Typical work activities The roles of advertising art directors vary according to the agency they work for and the client brief, but typical activities may include: