RW

Author: Ruchir Punjabi

Marketing Basics for Emerging and Young Businesses

Last week, I presented to a group of emerging business owners in Dubai. The group is going through an ‘Accelerator’ program where the goal is to cross $1Mn in revenue for their respective businesses. I presented on the topic of Marketing Basics or Marketing 101, focused on helping them with the fundamentals of marketing. Although … Continued

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Screens, Screens, Screens

In the last few months, Virtual Reality (VR) headsets have flooded the market. We have already seen a preview of Augmented Reality (AR) wearables including Microsoft HoloLens and Google Glass. Through 3D cameras, VR games and Smart-homes people are finally getting a taste of the Internet of Things (IoT) promise. The IoT or non-conventional Internet … Continued

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There Are Smart People Outside the United States

Working in an advertising agency with offices across Asia and Australia, we work with a number of multinational companies (MNCs). These multinationals have really strong office networks across the regions and believe ‘Asia’ will bring their future growth. ‘The pivot to … Asia’, in Obama’s words, is a real conversation being had in MNC Board … Continued

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What’s In A Name?

‘Brexit’ is one of those genius pieces of branding that often gets overlooked in political campaigns. I wonder how much impact the name had on the outcome of the vote. Once the term was coined, all of the news media in the UK and the world start imaging what the world will be like in … Continued

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Civil Society News

I took part in a consultative workshop for a Civil Society – National Centre for Excellence in Australia a few weeks ago. A point that came up during the discussion was that there isn’t anywhere on the Internet where people can find a way to collate/read/share interesting work taking place in this sector. Based on … Continued

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Enabled Jobs

I came across this moving article a few months ago: For Hire: Dedicated Young Man with Down Syndrome. If you have some time to read it, please do. If tl;dr — it talks about how hard it is for someone with disability to find a job even if they are capable and amazing at doing various tasks. … Continued

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AlterNet – Altering your view of the Internet

Around November last year, we started working with an aged care services and products company. Geared specifically towards the elderly, they wanted us to build a product that focuses on an incredibly simple user experience and helps users keep in touch with their loved ones. We needed to build Hardware and Software and connect this … Continued

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