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Author: Rohit Kunal

Online Payments in India, an Opportunity in Waiting!

<p><strong>Written for <a href="http://trak.in/tags/business/2011/03/25/online-payments-india-opportunity/">trak.in</a>, an Indian blog about business in India.</strong></p>
<p>I recently came face to face with some realities of India as a market. Having started an R&amp;D hub of our business in India, a large part of our India business looks at online software-as-a-service (SAAS) products. Part of this process was to look at setting up online payment options for our products.</p>

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How to increase traffic to your website by using some simple marketing strategies

Having a professional and clear website is one thing but making people aware of your website is the most important and probably the most difficult part as well. If you just started a business or if you were just too busy to set up an online marketing strategy, this might help you increasing traffic to your website with not a lot of effort.

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Public Relations and Search Engine Optimisation

Years ago, if you asked an SEO expert for advice on how to move your website up the Google ranks, they would probably stuff your site with keywords in the keyword and description meta tags, build a repertoire of inbound links from spammy sites and advise you on content changes that make your website look like a &lt;a href=&quot;http://www.wordle.net/&quot;&gt;word cloud&lt;/a&gt; than anything remotely informative.

Obviously, no one would do that now (one might hope), but it was the most prominently understood way in which SEO worked and perhaps those origins are why it is misunderstood today.

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