AE

TOP 5 SEO MISTAKES TO AVOID WHILE REVAMPING YOUR WEBSITE

Website redesign isn’t just an aesthetic exercise in terms of visual elements and user experience. What really counts is what value you add to your users. A great website redesign will have visual appeal, good user experience, and will give you cohesive information that is easily accessible and understandable. The flip side to this is … Continued

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Doubling Your Conversions = Doubling Your Revenue

  An integrated digital marketing strategy gives a foundation to all key marketing activities online and helps businesses grow. Digital marketing is essential in today’s world, and with both competitors and potential customers constantly online, it makes even more sense to integrate a comprehensive and working digital marketing strategy into existing marketing models. A lot … Continued

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Board & Governance Basics for Companies and Not for Profits

People often ask me about Langoor’s Board of Advisors or approach me to be on their Board. In this presentation I lay out the basics of a Board of Directors, Board of Advisors and Statutory Boards. There is a small Australian compliance flavour to it, but generally it is applicable for Boards and good governance … Continued

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The First Langoor Podcast – Rob Speaks to Ruchir and Venu

Hi Everyone, The first Langoor Podcast is below – click play to listen to my chat with Ruchir and Venu. The transcript is also below. If you have any suggestions for the next Podcast email me at robk@langoor.com Cheers Rob Kaldor Head of Digital – Australia [soundcloud params=”color=ff5500&auto_play=false&hide_related=false&show_comments=true&show_user=true&show_reposts=false” ]https://api.soundcloud.com/tracks/224423721[/soundcloud]         Rob Kaldor: Hi, … Continued

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Why India Inc is getting serious about the Internet of Things

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WHAT IS APP STORE OPTIMIZATION – ASO?

Mobile App Store Optimization (ASO) – A decade ago, mobile apps were nearly nonexistent and there was no such thing as an app store. But all that changed when smartphones came into being. The first app store was started by Apple for its iOS platform in July 2008 which was soon followed by Google’s app … Continued

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EXEMPLIFY CULTURE: THY PEOPLE MAKETH YOU

Roughly 8 out of every 10 companies shut down within 3 years of starting out. How do the remaining two manage to strive where the others fail? What differentiates a successful start-up from a struggling one? We may argue it’s their products, services, agenda, funding, market strategy or talented employees. You may also say that … Continued

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GOOGLE TO REPLACE URLS WITH SITE NAMES ON MOBILE SEARCH RESULTS

The URLs which are well structured provide the users with quick hints about the topic of the page together with how the page would fit within the website. For helping the mobile searchers in understanding your website better when Google displays it in the results of searches via mobiles, Google is, today, going to upgrade … Continued

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GOOGLE MOBILE FRIENDLY UPDATE IS COMING ON APRIL 21ST

Google makes changes to its search algorithm on a regular basis, so the fact that they are making two big changes to their search algorithm is not surprising. However, in most cases Google doesn’t bother to announce prior to making the changes, so it is surprising that they gave prior notice before rolling out the … Continued

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IMPORTANCE OF CONTENT IN DIGITAL STRATEGY

Zero Moment of Truth – It is Still Your message. This is the age of instant gratification, with attention spans of human beings even lesser than a goldfish! This is also the age of information overload – in this digital age just on social media, an average user is bombarded with 285 messages a day. … Continued

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