In the last few months, Virtual reality (VR) headsets have flooded the market. We have already seen a preview of augmented reality (AR) wearables including Microsoft HoloLens and Google Glass. Through 3D cameras, VR games and Smart-homes people are finally getting a taste of the Internet of Things (IoT) promise. The IoT or non-conventional Internet … Continued

Gone are the days when TV commercials ruled advertising. Creating a TV commercial was considered a prestigious assignment for any creative. The madness behind the planning, site visits, talent auditions, pre-production lunch meetings, post-production parties, and at the end of it all the joy of watching your efforts on TV, just for that 30 second … Continued

Digital savvy consumers at all levels use some form of social media today. While the accessibility to connect with customers is of no concern, the real challenge for a brand is to stand out with some form of unique content and grab eyeballs. From my perspective there are two aspects of innovation on social media … Continued

Last week, I presented to a group of emerging business owners in Dubai. The group is going through an ‘Accelerator’ program where the goal is to cross $1Mn in revenue for their respective businesses. I presented on the topic of Marketing Basics or Marketing 101, focused on helping them with the fundamentals of marketing. Although … Continued

At the University of Sydney, I had the privilege of serving as the President of the University of Sydney Union (USU). USU was a AUD 21 Million revenue grossing organisation at the time, in-charge of most of the retail and student experiences on campus. As President, I was Chair of the Board of Directors primarily … Continued