RW

The State of Virtual and Augmented Reality in the Real World

Virtual and Augmented reality have one thing in common. They both alter the way you perceive the world. Augmented Reality (or AR), allows one to enhance the real world by placing digital images into real places. Using AR, you could see a digital dragon resting on your very real desk (through your phone, of course). … Continued

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Is Podcast Advertising Worth It?

iPod + Broadcast = Podcast. For those who are familiar with podcasts, this complex mathematical equation will be very familiar to you. In theory, this is completely correct, but in practicality, podcasts have come a long way from just being another radio channel build for the everyday Apple device. Podcasts are an On-Demand platform that … Continued

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It is time to make Internet access a basic right for all Indians

Last year Facebook riled up the Internet community in India over its offer of free Internet. The problem was not free Internet, rather the fact that they wanted to control which websites and applications people get access to as part of such a “free” Internet. This is a problem of net neutrality i.e. making the … Continued

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The People-To-People Connect

A few things have happened thanks to the internet and social media–we know more, we communicate more and we are more global in our views. With news and happenings that happen in one part of the world zipping through, above, and under planet Earth with the speed of light to the rest of it, everyone … Continued

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Screens, screens, screens – Reaching people in a Multi-Screen World

In the last few months, Virtual reality (VR) headsets have flooded the market. We have already seen a preview of augmented reality (AR) wearables including Microsoft HoloLens and Google Glass. Through 3D cameras, VR games and Smart-homes people are finally getting a taste of the Internet of Things (IoT) promise. The IoT or non-conventional Internet … Continued

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Thinking TV ad ? Start online !

Gone are the days when TV commercials ruled advertising. Creating a TV commercial was considered a prestigious assignment for any creative. The madness behind the planning, site visits, talent auditions, pre-production lunch meetings, post-production parties, and at the end of it all the joy of watching your efforts on TV, just for that 30 second … Continued

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How innovation’s in Social Media helps to build brand

Digital savvy consumers at all levels use some form of social media today. While the accessibility to connect with customers is of no concern, the real challenge for a brand is to stand out with some form of unique content and grab eyeballs. From my perspective there are two aspects of innovation on social media … Continued

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Marketing Basics for Emerging and Young Businesses

Last week, I presented to a group of emerging business owners in Dubai. The group is going through an ‘Accelerator’ program where the goal is to cross $1Mn in revenue for their respective businesses. I presented on the topic of Marketing Basics or Marketing 101, focused on helping them with the fundamentals of marketing. Although … Continued

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Remove the word ‘Promoter’ from corporate dictionary

At the University of Sydney, I had the privilege of serving as the President of the University of Sydney Union (USU). USU was a AUD 21 Million revenue grossing organisation at the time, in-charge of most of the retail and student experiences on campus. As President, I was Chair of the Board of Directors primarily … Continued

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9 Top Tips To Build An Excellent Mobile App

So you’ve established that you need a mobile app to further your business interests by reaching out to customers on the go and making it a convenient experience for them. Now you embark upon the app creation and release process going through several stages such as identifying your goals, wire framing, designing, coding, testing etc. … Continued

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