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CUSTOMER COMMUNITY: THE NEW MARKETING TOOL FOR BRANDS

The annals of marketing have always celebrated the brand as the hero. Building aspirational levels and making the audience follow a brand. In this ‘smart era’ more and more products and services are focusing on the user and thereby building their credibility and value. The once popular saying in consumerism ‘Customer is King’ is proving … Continued

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EFFECTIVE INTERNAL COMMUNICATIONS – PART 2

Last week, we saw why internal communications are important from an employee’s perspective, and the challenges faced by an organization. In the second part of this series, we explore the second challenge – Will internal communications satisfy the need and intent? Use the below to further weave in a communication strategy to your ideas: Messaging … Continued

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AWARDS. AN ADDICTION OF SORTS

What comes to your mind when you hear the word “addiction”? Love? Sex? Drugs? Alcohol? Cigarettes? Potato chips? Television? The sympathetic voice that says “the poor old soul” or is it the more impassive “what was he thinking?” Addiction courts many things, and all of them are mostly negative. But, not every addiction gets you … Continued

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