RW

CUSTOMER COMMUNITY: THE NEW MARKETING TOOL FOR BRANDS

The annals of marketing have always celebrated the brand as the hero. Building aspirational levels and making the audience follow a brand. In this ‘smart era’ more and more products and services are focusing on the user and thereby building their credibility and value. The once popular saying in consumerism ‘Customer is King’ is proving … Continued

Read more

EFFECTIVE INTERNAL COMMUNICATIONS – PART 2

Last week, we saw why internal communications are important from an employee’s perspective, and the challenges faced by an organization. In the second part of this series, we explore the second challenge – Will internal communications satisfy the need and intent? Use the below to further weave in a communication strategy to your ideas: Messaging … Continued

Read more

AWARDS. AN ADDICTION OF SORTS

What comes to your mind when you hear the word “addiction”? Love? Sex? Drugs? Alcohol? Cigarettes? Potato chips? Television? The sympathetic voice that says “the poor old soul” or is it the more impassive “what was he thinking?” Addiction courts many things, and all of them are mostly negative. But, not every addiction gets you … Continued

Read more

EFFECTIVE INTERNAL COMMUNICATIONS

Any growing organization is bound to face employee goal alignment problems, especially in the IT industry, as communication is mostly not face-to-face. The success of an organisation depends on making sure all the brains under the umbrella are working with a similar understanding, approach, belief, knowledge and strengths. Most corporate companies forget that an effective … Continued

Read more

ENHANCING MARKETING USING TECHNOLOGY

Technology is magnificent, magical, terrifying, brilliant, omnipresent, and an endless miracle that has changed all our lives. Over the years, it has revolutionised all aspects of our life. And this revolution happens in ruthlessly short timespans.     Technology has made everything instantaneous. Thanks to the explosion of blogs, everyone is suddenly a creative writer. … Continued

Read more

Civil Society News

I took part in a consultative workshop for a Civil Society – National Centre for Excellence in Australia a few weeks ago. A point that came up during the discussion was that there isn’t anywhere on the Internet where people can find a way to collate/read/share interesting work taking place in this sector. Based on … Continued

Read more

An Interview with Ruchir Punjabi

27 year old Ruchir Punjabi is Chair of the Australia India Youth Dialogue and Founder of web design company, Langoor, we spoke to him as a part of the #720travels

Read more

9 Awesome Chrome Plugins That Every Developer Must Use

A developer who spends a large part of his day on Chrome knows the importance of saving time. Chrome has a wealth of plugins for developers that could help you work more efficiently and make your daily job easier. Langoor brings you a great list of plugins that could help developers. BONUS: The last 2 … Continued

Read more

Enabled Jobs

I came across this moving article a few months ago: For Hire: Dedicated Young Man with Down Syndrome. If you have some time to read it, please do. If tl;dr — it talks about how hard it is for someone with disability to find a job even if they are capable and amazing at doing various tasks. … Continued

Read more

Cheap & free tools to help teams in multiple locations

I came across a couple of people yesterday through a group I am involved with who manage teams across multiple locations. As a result we started discussing various tools that are useful in assisting communication. They found the list below useful, so I thought it was worth sharing it with everyone. IP Phones: Fonality – … Continued

Read more
Get in touch