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The Cloud – What?

Written for trak.in, an Indian blog about business in India.

I have always been a big believer that ‘the cloud’ is marketing lingo. I can understand how ‘cloud computing’ is an exciting new phenomena but certainly not ‘the cloud’. Even ‘cloud computing’ is not that new. However, how you do business using the benefits on offer today in the hosting world matters.

Let me explain.

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