A brand is the portrayal of a company. In many cases it can act as a first impression to potential customers. How a brand is perceived is integral to its success of your organisation.
Brand identity is the means through which a brand is portrayed. A brand identity seamlessly unifies all elements of an organisation under one umbrella and accounts for the consumers’ experience with your company. Effective brand identity sets you apart from your competitors. This can be achieved through close consideration of the following 9 factors.