Blog - Langoor

Talking The Walk

Screens, Screens, Screens

In the last few months, Virtual Reality (VR) headsets have flooded the market. We have already seen a preview of Augmented Reality (AR) wearables including Microsoft HoloLens and Google Glass. Through 3D cameras, VR games and Smart-homes people are finally getting a taste of the Internet of Things (IoT) promise. The IoT or non-conventional Internet … Continued

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There Are Smart People Outside the United States

Working in an advertising agency with offices across Asia and Australia, we work with a number of multinational companies (MNCs). These multinationals have really strong office networks across the regions and believe ‘Asia’ will bring their future growth. ‘The pivot to … Asia’, in Obama’s words, is a real conversation being had in MNC Board … Continued

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What’s In A Name?

‘Brexit’ is one of those genius pieces of branding that often gets overlooked in political campaigns. I wonder how much impact the name had on the outcome of the vote. Once the term was coined, all of the news media in the UK and the world start imaging what the world will be like in … Continued

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Branding Through Community Building Beyond Social Media

Brands have always weaved their marketing and communication strategy around consumer behavior. So it was never an option for brands not to try and build strong social media presence. As per statistics available there are 3 billion active Internet users of which of which Nearly 2.1 billion people have social media accounts. The game seemed … Continued

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Doubling Your Conversions = Doubling Your Revenue

An integrated digital marketing strategy gives a foundation to all key marketing activities online and helps businesses grow. Digital marketing is essential in today’s world, and with both competitors and potential customers constantly online, it makes even more sense to integrate a comprehensive and working digital marketing strategy into existing marketing models. A lot of … Continued

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