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Talking The Walk

WHAT IS APP STORE OPTIMIZATION – ASO?

Mobile App Store Optimization (ASO) – A decade ago, mobile apps were nearly nonexistent and there was no such thing as an app store. But all that changed when smartphones came into being. The first app store was started by Apple for its iOS platform in July 2008 which was soon followed by Google’s app … Continued

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EXEMPLIFY CULTURE: THY PEOPLE MAKETH YOU

Roughly 8 out of every 10 companies shut down within 3 years of starting out. How do the remaining two manage to strive where the others fail? What differentiates a successful start-up from a struggling one? We may argue it’s their products, services, agenda, funding, market strategy or talented employees. You may also say that … Continued

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IMPORTANCE OF CONTENT IN DIGITAL STRATEGY

Zero Moment of Truth – It is Still Your message. This is the age of instant gratification, with attention spans of human beings even lesser than a goldfish! This is also the age of information overload – in this digital age just on social media, an average user is bombarded with 285 messages a day. … Continued

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LEAN MARKETING, IT’S TIME TO LEAVE THE BUILDING

How often do we find that too many businesses, especially start-ups are stuck in a slow process of planning, approving, strategizing and then launching a new product only to realise their customers actually wanted a different set of features from the product, or didn’t think even half of the current features were important. Marketing too … Continued

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CUSTOMER COMMUNITY: THE NEW MARKETING TOOL FOR BRANDS

The annals of marketing have always celebrated the brand as the hero. Building aspirational levels and making the audience follow a brand. In this ‘smart era’ more and more products and services are focusing on the user and thereby building their credibility and value. The once popular saying in consumerism ‘Customer is King’ is proving … Continued

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EFFECTIVE INTERNAL COMMUNICATIONS – PART 2

Last week, we saw why internal communications are important from an employee’s perspective, and the challenges faced by an organization. In the second part of this series, we explore the second challenge – Will internal communications satisfy the need and intent? Use the below to further weave in a communication strategy to your ideas: Messaging … Continued

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AWARDS. AN ADDICTION OF SORTS

What comes to your mind when you hear the word “addiction”? Love? Sex? Drugs? Alcohol? Cigarettes? Potato chips? Television? The sympathetic voice that says “the poor old soul” or is it the more impassive “what was he thinking?” Addiction courts many things, and all of them are mostly negative. But, not every addiction gets you … Continued

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